Context: I assume that I can rely on this app if the organisation has approved it.

Desire: I want to feel confident that the organisation's tools will optimise my chance of success.Reason: it’s about the career, the fitness test is just a hurdle.

Relevance: It’s not just any fitness goal, it's the fitness test; I need to know my effort will help me thrive in my new career.

Requirements: I want to see the steps to success and know my effort will achieve the goal.

Guidance: I need instruction to reassure me I’m doing the right thing; I don’t want to feel like I’m alone.

Progress: I can’t be sure of progress unless I can measure it; I don’t want tokens, I want metrics.

I discovered the immense value of preserving people's voices throughout the entire design process, from synthesis to ideation, iteration, and presentation.

Thanks to Dovetail, I retained video snippets, direct quotes, and contextual information at every step of the synthesis. This ensured that our team and stakeholders remained deeply engaged with the human aspect of the project, never losing sight of its true purpose: empowering individuals to conquer significant physical and mental challenges and fulfil their aspirations.

As I listened to people's stories, fears, and dreams, it became evident that our mission went beyond designing a mere fitness app. Ultimately, it was about forging connections, opening doors to opportunities, and making sure that people achieved their career and lifestyle goals - no matter how audacious!